Welcome to Forever Young Bike & Ski!

We are a full-service shop located in the heart of the Northwoods! We’re proud to offer brands like Specialized, Atomic, Lifeproof, Park Tools, Pearl Izumi, Garmin and much more! Stop in and say hi, we’d love to see you!


  •   I can't thank the owners enough for helping me pick a bike for my Grandfather for his Birthday! They have surpassed my expectations! Thank you so much!

    thumb Cassandra Reid
    8/15/2013
  •   I purchased my first road bike two weeks ago and could not be happier with the bike, service and expertise that Adam has provided me. Top notch!

    thumb Tony Bellman
    6/10/2015
  •   Great service from very knowledgeable, friendly, helpful staff!

    thumb Dave Stamm
    8/17/2017
  •   Just had a great experience at Forever Young. I'm on a cross country bike trip and was having some serious chain problems (created by other shops who had "fixed" the problem). Adam spotted the issues in about thirty seconds, fixed the problems in about five minutes, charged me very little and sent me on my way. Courteous. Knowledgeable. Efficient. And the bike shop is filled with great gear and bikes. Couldn't recommend this place, or Adam, more highly. Eagle River is lucky to have them.

    thumb Sam Harper
    9/20/2017
  •   Great place, nice selection and wonderful owners! Good job!

    thumb Bonnie Young
    10/27/2013
  •   Was an out of towner that was treated very well here. The owner was very knowledgeable. Only wish my local shops served micro-brew.

    thumb Jason Wipf
    7/22/2015
  •   Very friendly, competent and customer focused. Provides great advise, not just trying to sell you stuff. This is my go to shop for the past few years and will continue to be.

    thumb Jim Hasken
    7/23/2016
  •   Great shop in the Wisconsin Northwoods, make sure to stop by!

    thumb Benjamin Rennert
    8/05/2014
  •   Excellent parts, name brand stuff, fast and friendly.

    thumb Kevin Matson
    5/25/2016
  •   I hadn't been on a bike for quite a few years, felt like a beginner again! Decided to check out Forever Young durng my Northwoods vacation last week. Owner Adam was very helpful and clearly knows his stuff. I was so happy to feel comfortable on the first bike I tried (after having no luck at home in the city). Enjoyed riding on the Northwoods roads immediately! So glad I purchased a quality product at a great local business.

    thumb Ann Smith
    7/10/2016

Need it fixed?

Forever Young Bike & Ski offers a full-service repair shop. From tune-ups to full overhauls, repairing a flat or replacing a bent rim. We know your time is valuable and will turn around most repairs quickly.

We’ve got what you need!

photoWe stock helmets, shoes, tools, clothing, computers, and all the accessories your bike can handle! All wired out? How about a sweet new wireless bike computer from Sigma, Cateye, or Serfas?  or the ultimate in lightweight safety with a new helmet from Specialized? Get lost the right way with a great GPS unit from Garmin. Tools, clothes, tires, and everything else you want or need, if we don’t have it, we’ll get it for you. Stop in and chat with us.